To enclose the history of Colavita in a few lines is not at all easy. After all, I was born to offer just the juice, so, I promise, you won’t be bored. What then, more than the presentation of a brand of Italian gastronomic specialties , that of Colavita is the incredible story of a round trip.
A journey that begins in 1938, in Sant’Elia a Pianisi, in Molise, in the oil mill of Giovanni and Felice Colavita . With an extra virgin olive oil so good and full of personality that it convinced the next generation, the brothers Enrico and Leonardo, to put their surname on it, which is almost a destiny, and to take it beyond national borders.
That 100% Italian extra virgin olive oil is a huge success abroad. And Colavita, over the years, has become synonymous with made in Italy excellence in more than seventy countries around the world. It expands its assortment, opens four factories, two in Italy, two in the USA, and, in the fourth generation, returns. It returns rich in knowledge and flavors, experiences and emotions, determined to be appreciated by its compatriots, no longer only as an engine of territorial development but also as an offer of typical products of the Mediterranean diet.
If I had to find a metaphor to tell Colavita, it would certainly be connected to extra virgin olive oil, the lifeblood of its history, the flagship product of its offer but also a way of being. Because, just like our oil (I feel a part of it):
We enhance flavors and territories.
We cultivate local economies with respect for people and typical features. We are committed to implementing a sustainable and environmentally friendly development model on all fronts. From the renewable energies that power our factories, to the introduction of R-Pet; from constant monitoring of the impact of our production, to the “ net carbon zero ” program for the logistics area.
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We spread the Italian culinary heritage abroad.
Not only with the offer of Colavita products and with the foreign distribution of other historical Made in Italy brands but also with the support for projects for the preservation and dissemination of the Italian cultural and culinary heritage abroad. Among the most important projects we cannot fail to mention the Colavita Center for italian food and wine , the Italian cooking school inaugurated by the Colavita family in 2001, within the Culinary Institute of America in Hyde Park, New York, one of the oldest and authoritative cooking institutes in the world.
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We connect varieties and open Italy to new flavors from the world. Like every Italian person abroad, Colavita pays particular attention to safeguarding the traditions of origin, yet, from the encounter with other people and territories, we are enriched with discoveries that deserve to be shared . That’s why among our products you will find a selection of specialties from the world, for those like us who never tire of exploring gastronomic excellence.
Finally I can introduce myself too! My name is Olivia, a professional chef. I am Colavita ambassador and mascot.
I couldn’t have chosen better, after all I’m Italian too but my home is the whole world. Pungent enough, I can also be sweet and round. At my house the table is always set, ready to welcome young and old, dogs and cats, old friends and newcomers, a family that grows year after year. Because I have a good character, I bond well with everyone.
WHO WE ARE
Manisha International Pvt. Ltd. was incorporated on 16th March 1996 with the objective of establishing a well-knit and efficient distribution system for imported FMCG items in India. Over the past nineteen years, the company has successfully established a sound and very well-knit distribution network in all major metros and category cities across the country. The company enjoys excellent business and personal relations with its existing suppliers and the company as the sole representative for India.
We have fully computerized 15,000 sq. ft. warehouses in Delhi managing an in floor of over 45 FCL every year. The strategic location and efficient transport tie ups helps in easy & faster movement of stocks to the distributors. Stock rotation as per First in First out (FIFO) system ensures freshest products to our customers. Company-owned commercial vehicles ensure fast delivery of the goods to the customer.
We have staff strength of over 60 professionals working in positions of General Manager, Brand Development Managers, National/Regional Sales Managers, and Merchandising Team, Warehouse Operation, Accounts & Finance, and we ensure that the brands we represent are the market leaders in their categories.
Our company office works on customized software for sales reporting and inventory management.
We, as an organization, always strive for Excellence. We have vowed to stick to our Quality Policy.
To source our products from internationally renowned suppliers, with the well-known brand with highest quality standards All efforts are made to improve the effectiveness of the quality management system continually to enhance customer satisfaction at all the time.
All our products are from reputed companies from around the world and come with our assurance of quality.
We at MIPL do not believe in just selling the product. We ensure that with various marketing activities, the brands represented by us are the market leaders in their respective categories.